Ketchum Public Relations

New York, NY

 

Senior Account Executive - May 2017 - Present

• Support 3M and Gillette’s corporate and consumer media relations programs.

• Coordinate Media Interviews - Pitch media, conduct message training, schedule and staff interviews, media days, press trips and events.

• Develop Social and Media Strategies – develop social post cadence and strategy, develop media outreach strategy including news engine plans, target outlets and key messaging.

• Provide Client and Interagency service - join weekly client calls, share updates on programs, and manage expectations between all interagency partners.

 

Account Executive - May 2016 - May 2017

• Supported Gillette’s and Fruit of the Loom consumer media relations programs.

• Developed Press Materials - Reviewed media lists, drafted message strategies, Q&As, fact sheets and press releases.

• Oversaw monitoring process - Reviewed daily news distribution and shared with clients and agency partners, oversaw coverage grids, and tracked information for the Marketing Mix Model.

 

Assistant Account Executive - June 2015 - May 2016

• Supported Gillette, Booking.com and Kohler.

• Conducted Program Research - Vetted pitch statistics, content partnerships, and more.

• Assisted in Event Planning - Developed vendor RFPs, liaised with event contractors, developed event Run of Show, and planned press trip itineraries.

• Oversaw PR Budget - Developed client budget reports and tracked progress.

 

Account Coordinator - August 2014 - June 2015

• Supported Gillette North American Male Team, Kohler and Hershey.

• Developed Monitoring Report - Tracked Gillette, P&G, Competitor and Grooming News for daily news distribution.

• Coordinated Media Relations - Developed media lists, pitched news, and designed mailers.

• Assisted with events - Staffed and supported Boston product launches.

 

Intern - March 2014-August 2014

• Full-time Intern supporting Gillette North America.

• Developed Monitoring Reports - Tracked Gillette, P&G, Competitor and Grooming News for daily news distribution.

• Coordinated Media Relations - Developed media lists, prepared fact sheets and designed media mailers.

• Assisted with events - Engaged in brainstorms and team planning, staffed and supported local New York product launches.

 

Intern - Andoscia Communications

New York, NY - September 2013 - January 2014

• Developed Social Media Content and conducted an analysis of program results.

• Coordinated Media Relations efforts, built media lists, pitched media and planned and built media gift deliveries.

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Marketing and Public Relations Intern - True Marketing

Orlando, FL - August 2012 - May 2013

• Supported the Orlando Broadway Across America team.

• Assisted the marketing and PR departments with Orlando Broadway audience development.

• Coordinated special events, promotions, and Broad Across America opening night activities.

• Created talking points, news releases, monitored press coverage and staffed interviews for Florida Theatrical Association and Broadway Across America.

 

Intern - Beige London

London, United Kingdom - June 2012 - August 2012

• Coordinated Media Relations efforts, monitored press coverage, drafted and pitched press releases, and coordinated Media Relations gift distribution for 50+ outlets.

• Conducted client research to assist in PR plan development.

• Created Social Media Analysis reports and provided insight on most engaging social media strategies.

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Intern Reporter - Heidelberg Herald Post

Heidelberg, Germany - September 2008 - June 2009

• Wrote and edited stories for the local weekly newspaper.

• Created and oversaw the outlet’s social media channels, drafted social posts and interacted with followers.

• Joined weekly Garrison Public Affairs staff meetings.

• Attended monthly Public Affairs check-ins with Garrison Commander Col. Robert J. Ulses.