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N. Colleen Mattingly
LATEST PROJECTS
Just a sample of my work. To see more or discuss possible work >>
Press Release
In order to drive media and consumer interest in DC Metro Food Tours, I developed this Press Release highlighting the tour's culinary experience. Utilizing Search Engine Optimization tactics, this release would work to generate significant media pickup and consumer engagement.
This program would target affluent, “foodie” tourists or locals ages 30-50. People that are really interested in learning about good, local food, and are willing to pay a little extra money for it.
Written for AU - Writing for Strategic Communications course.
Op-Ed
An opinion piece written on behalf of Cecile Richards, President of Planned Parenthood, to simplify and explain the issues of the July 2017 Senate Healthcare bill. This Op-Ed would target The New York Times OR Mashable for publication.
Written for AU - Writing for Strategic Communications course.
Crisis Response
A response written on behalf of Todd Siwak, CEO of Ferrara Candy Company, following a crisis over Candy Corn ingredients and subsequent media requests. This response is geared towards parents ages 25-35 that read extensively on the best products for their children.
Written for AU - Writing for Strategic Communications course.
Infographic
Statistics and details on the Gender Wage Gap displayed visually in order to make the content more engaging. The subject matter and infographic style were created for use by The Women's March Organization. The target audience for this assignment would be Millennial men and women that are visual learners and engaged on progressive policies.
Designed for AU - Writing for Strategic Communications course.
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